What’s a product flaw?
A product flaw it’s a gap in the customer journey, experience (e.g. navigation) of your product that stops the user to continue with your planned customer experience. It can be a dead end where the user doesn’t have any alternative to proceed or a user experience that mislead the user for the oppositve goal.
What’s the difference between a flaw and a bug?
A flaw in a digital product it’s a user experience or customer journey bug. Sometimes a functional bug can also become a flaw if that blocks the user to continue with the journey in your product. However, my intent is not to act as your QA team, but to find flaws in your customer journey and overall user experience or, sometimes gaps that might happen during the development stage. As well as, identify improvement opportunities from someone unbias using an UX + Mobile Product Manager goggles.
What are the benefits?
You receive a tear down of your mobile app with clear actionable next steps that you can include in your app roadmap for a better version of your product. The teams who have built a mobile app, never experience it in the same way that new users do. They are bias. That’s where Product Flaws steps in.